Cranfield University KAM

Chris Shambrook
We had the opportunity last year to speak to the Cranfield University Key Account Management Best Practice Club. It was a great day and a great chance to challenge the audience to think a lot about how the world of high performance sport and its approach to coaching could help…
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Goal setting in business… where did it all go wrong?

Chris Shambrook
In the Wikipedia entry for goal setting (in business) you'll see the following: Goals focus attention towards goal-relevant activities and away from goal-irrelevant activities. Goals serve as an energizer; higher goals induce greater effort while low goals induce lesser effort. Goals affect persistence; constraints with regard to resources affect work…
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