We had the opportunity last year to speak to the Cranfield University Key Account Management Best Practice Club. It was a great day and a great chance to challenge the audience to think a lot about how the world of high performance sport and its approach to coaching could help the world of Key Account Management. Have a look at this video to get a flavour of the kinds of things we talked about…

It’s a great group to be part of and we’d highly recommend anyone serious about being high performers within Key Account Management to follow the link above and get in touch with Cranfield.