This short HBR blog post might help. It’s a simple little read and a useful reminder about the motivational and performance benefits of having a purpose and a goal.
If you want great team performance then a sense of purpose is essential (see Rule 13) but as well as purpose you also need role clarity in order to allow collaboration to be completely effective.
Many business teams have role clarity conversations about as often as they have team performance reviews i.e. never.
If you want to read more about the value of having a clear purpose, clear roles and team performance take a look at The Performance Room or get in touch with us at email@example.com
Remember, individual and team motivation is something you can understand, take 100% responsibility for and keep at an optimum level as much as possible.