If you see the previous post (clarity of purpose), you’ll see how we found our way to Dan Pink’s book Drive.

For anyone reading the blog who we’ve had the pleasure of working with in the past, we’d highly recommend you read this book. It’ll help bring the 3C’s totally to life and will increase your desire to try things differently within your performance world. If we haven’t had the pleasure of working with you, buy the book anyway and then get in touch with us about how what we do brings this psychology work to life in very practical, challenging and performance improving ways.

Thanks for a superb book. Telling you to read it is motivationally the wrong thing to do… but so far our sense is that there’s a lot to be gained from knowing what Mr Pink has to say – ENJOY the read.