Laura Smith

Head of Sales and Marketing

About Laura

Laura joined the PlanetK2 family as a full time team member in 2022 and
looks after all things brand and marketing on the planet. She makes sure
that the great content, thought leadership and brand voices across the
group connect with our customers across the airwaves.


With an extensive background in sales and marketing working in multiple
industries, Laura brings a variety of experience to her role. She is focused
on customer journey and experience and uses this to ensure there is
value for our customers in everything we share with the world.


Laura has a degree in Politics and Media Studies from Loughborough
University and a post grad diploma in Criminology from Coventry
University. She’s also a member of the Chartered Institute of marketing.

PlanetK2 Role

Laura’s role in marketing at Planetk2 includes leading on the Group’s
marketing strategy and ensuring that our brand voice and culture is living
true to its values.

Other stuff

Laura has a young family and likes to exercise whenever she can. She
also loves to learn and will chat to anyone about everything! She enjoys
the challenge spinning life’s plates brings!


Download Laura’s Bio