Fine margins

Chris Shambrook
This weekend's rugby union's six nations championships demonstrated again what a close tournament this is and the fine margins between success and failure. Going into each game any result is possible, and whilst the final scoreline could be close or not so close, the decisive moments and small swings in…
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Cranfield University KAM

Chris Shambrook
We had the opportunity last year to speak to the Cranfield University Key Account Management Best Practice Club. It was a great day and a great chance to challenge the audience to think a lot about how the world of high performance sport and its approach to coaching could help…
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Goal setting in business… where did it all go wrong?

Chris Shambrook
In the Wikipedia entry for goal setting (in business) you'll see the following: Goals focus attention towards goal-relevant activities and away from goal-irrelevant activities. Goals serve as an energizer; higher goals induce greater effort while low goals induce lesser effort. Goals affect persistence; constraints with regard to resources affect work…
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