Well, those of you who know us will be fully aware that we regularly ask people and teams to be very clear about their WHY, from a purpose perspective. Without a WHY, it’s always pretty difficult to get the best possible performance – now performing at the level that comes without having a clear WHY may be sufficient for you, so don’t be compelled to read this article by Dan Pink that very clearly shows the potential impact on performance of having a clear WHY that can be referred to regularly.

Of course, if you’d like to find out a bit more about the power of WHY for fulfilling potential and talent, then let us know and we’ll happily talk passionately about it for a long time… why? Because our why is to help the corporate world think, prepare and perform like elite athletes and you asking us such a question would be another great opportunity to help get closer to achieving that purpose.